How’s Your Firm’s Oxygen Level… is Your Firm Keeping Up?
As a law firm owner, clients are the oxygen of your business! So not only do we need to attract clients successfully into your law firm, but you also must provide excellent customer service and create a positive client experience. In today's digital age, there are a variety of tools and...
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Get Ahead of the Game: Mid-Year Marketing Strategies for Law Firms
Remember I had a marketing series for law firm owners from late December of 2022 up to January of 2023 to make sure you get ahead of the crowd this year. From the basics to the do’s and don’ts and pro tips for your firm’s Annual Marketing Plan. Guess what? It’s almost the...
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How I Let It Go to Create Space for Something Better
I had a really fab time as a guest in the Doing Law Differently Podcast hosted by Lucy Dickens. During this podcast, we talked about how I want to help families get through the process of separation or divorce as quickly and as easily as possible. What it means to manage up-and-coming lawyers who...
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My Transformation: From a Young Mum in Law School to Becoming the CEO of My Law Firm
I had a really fun and honest conversation as a guest at the Rose Tinted Law Podcast hosted by Rose Inglis. We talked about my interesting start in law and how investing in your professional development and investment in yourself is never ever wasted. Why did I decide to become a lawyer? I...
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The Right Kind of Busy - Journey and Challenges of Scaling My Law Firm to 7-figures.
I had a fantastic time as a guest for the AskShivani Podcast Show hosted by Shivani Gupta. We talked about the highs and lows of the Challenges that eventually led me to my journey of helping fellow law firm owners in scaling their law firms to 7-figure without relying on referrals. I talk about...
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You Are Set For Your 2023 Marketing
If you have been following my past articles on setting up your law firm marketing budget and plan for 2023, you will see, if you follow these simple steps, you will have a marketing strategy that will have your law firm front of mind to potential clients in 2023. There is no doubt that if...
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Mapping Out Your Marketing Plan For Your Law Firm
Now that you have done your research, you have much to work with over the next 12 months. Now it is time to create your marketing schedule in an excel spreadsheet recording the activities that you will do each month. When it comes to your creating your law firm's marketing plan, remember to...
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How to Get Started on Your Law Firm's Marketing Schedule
Most firms do their marketing on an ad-hoc basis. Then, when work dries up, they get busy trying to market their law firm and throw money at whatever marketing offer comes their way. As a law firm owner, you are going to have offers from agencies, radio stations, print media, and digital...
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From $500k Debt to a 7-figure Law Firm - How I Reinvented Myself in Business
I’m Caralee Fontenele and I adore speaking all things business. During a podcast guesting with Emily Osmond of the Emily Osmond Show entitled Reinventing Yourself in Business I had the pleasure and a fantastic time talking about my humble beginnings and some pretty intimate details...
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Before You Do Your Law Firm Marketing Plan, Do This
Your goals drive your law firm marketing plan. Marketing needs to be goal driven. Being clear on what you want to achieve for the year will help you determine how much marketing you need each month and what activities you should be doing during the year. Let's say you want to make a revenue of 1...
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