A podcast where you join me (Penny!) as I chat to fellow creatives over a cocktail.
I AM AN ENTREPRENEUR, LAWYER, AUTHOR & PODCAST HOST. I'M PASSIONATE ABOUT LIVING MY BEST LIFE & BELIEVE YOU CAN TOO!
Personal branding is about deciding to take an active and intentional role in the direction of your life. The benefits of creating a strong personal brand are huge both in your personal life and your business.
Your personal brand helps you make the most of what you have got to offer.
The personal branding process assures you that it’s okay to be yourself. The amazing thing about creating a strong personal brand is that it allows you to focus on being authentically you! It knocks your competition out of the park.
Building a business, a brand built on other people’s ideas, or by attempting to be someone you are not, is hard work!
Being seen as a key player in your field, raises your value in the eyes of your audience.
For people to want to work with you or refer work to you, they have to know, like and trust you. Strengthening your personal brand allows you to align your actions with your brand, this validates that you can be trusted and show that you are credible.
When you have perceived higher credibility and value you are able to charge more. Or if you are employed, you will get paid more and be able to secure the job of your dreams.
Working on your personal brand allows you to stand out from the crowd.
You get to be uniquely you and no one else can do that. This does a couple of things, firstly it sets you apart and makes you different. This means that you will appeal to a section of the market and you will knock the competition out. Secondly, you are able to stay in your own lane and not worry about the competition. It gives you freedom, you don’t need to stalk their website or social media to see what they are doing, because you are being uniquely you!
When you have a framework to develop your personal brand and you know your personal brand, your ideal client, and your content, you develop confidence as you develop your personal brand.
That confidence comes from looking at your values, strengths, passions, and brand story. You know what and how to share your messaging which helps you to feel more confident. When you know that you have something of value to offer, your confidence soars.
When you are in business or trying to build your career, it is natural to focus on being a technician. You work so hard on doing so much and often you forget about your personal brand or maybe you are not sure how elevating your personal brand can benefit your mission.
When you focus on your personal brand, new opportunities open, people want to work with you, they want what you offer. You are then giving the people you want to work with have a clear understanding of who you are, what you do best, who you want to work with, and how you want to use your talents.
When you have a clear personal brand it works like a filter to easily know what opportunities are right or wrong. You know straight away if something is on or off brand because you have clarity about your personal brand.
Have you googled your name lately. What do you see? Who is controlling your image and reputation? Your personal brand IS your reputation, so it is important that you have control over it and don’t leave it up to chance.
You have a brand image whether you are in charge of it or not. By being intentional and spending some time on it, you are able to ensure that you appear online in a way that reflects your personal brand in a way that you are proud of it.
A personal brand helps you to stay on point in both your personal and professional life. When you are able pinpoint your expertise and what is important to you, your goal is to stay connected to your personal brand and use it over and over so that you reap maximum benefits from it.
The amazing thing with your personal branding is that it is never static and you always have room to learn and evolve.
When you do the work up front and keep building on that you will reap the rewards down the road over and over again. You will feel aligned and in flow, which means that it doesn’t feel like hard work.
So how do you actually build your personal brand?
This week I am holding a free elevate your personal brand bootcamp where I walk you through some of the steps and together we implement some of the strategies. I am going to share with you what I have done to up level and elevate my own personal brand in two sectors.
On Friday I am going to be sharing my 5 step Unstoppable Brand Formula and opening the doors to my brand-new course and coaching program where for 8 weeks I walk you through creating your own unstoppable personal brand. We are going to be doing the work as well as implementing it, so that at the end of the 8 weeks you have tangible results in elevating your personal brand.
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