A podcast where you join me (Penny!) as I chat to fellow creatives over a cocktail.
I AM AN ENTREPRENEUR, LAWYER, AUTHOR & PODCAST HOST. I LOVE TO SHARE MY BUSINESS SECRETS IN THE SBL!
This week on the podcast, listen in as I chat all things social media and EXACTLY how I make running 3 social media accounts seamless and simple.
Many people feel as though social media should be put on the backburner when really these days it holds the greatest opportunities.
Social media not only allows you to access the exact audience yet it gives you free marketing for wherever you want to reach. Don’t miss out on the opportunity and started with the exact tips and tricks I have used to gain an audience following and momentum.
This is the only thing that you can simplify, streamline and schedule which will then give you ample ability to approach the exact audience you want to!
Scheduling your content will do you wonders, not only will it save you a daily job yet you can create a pattern of exactly what you want your audience to see and flow with! There is an application called Later that we use to schedule content on all our social media profiles, on Instagram, Facebook, Twitter etc.
This is perfect for when you are repurposing content or wanting to schedule hashtags etc.
These programs make life so easy.
On a piece of paper or in your journal, draw out 9 squares. This is what your Instagram profile shows first and it will instantly reflect your brand. Once you have drawn out your 9 squares, create 9 different value topics that you are going to be talking about and that you would be happy for your audience to see and for it to reflect you. These will be your posts throughout the month, however, you will just rotate them around each week to differ in order.
You want to be giving value, people will follow and listen if your content is knowledgeable.
Now, onto the topics!
What problem do you solve?
Posting a client testimonial/review:
Introduce your team!
Put out a relevant quote that is relevant to your service or offer:
Have a post about a frequently asked question:
Celebrations and special days throughout the year:
Caption about what your offer is:
Using this strategy will help with the overwhelming idea of getting stuck into social media. Post these 9 squares to begin with and then whatever gains the most momentum. Also, I often get asked where I get my images and you can use the below platforms! They are totally free and supply amazing quality images.
I hope this helped you in the big wide world of social media, and don’t forget to DM me if you need the social media calendar to assist in your planning!
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