A podcast where you join me (Penny!) as I chat to fellow creatives over a cocktail.
I AM AN ENTREPRENEUR, LAWYER, AUTHOR & PODCAST HOST. I'M PASSIONATE ABOUT LIVING MY BEST LIFE & BELIEVE YOU CAN TOO!
You probably know that you need to set goals, but maybe you just don’t know where to start.
If you don’t, you are missing out on a huge opportunity, especially in your business.
For me and my businesses, setting goals has been a huge part of what I can attribute to the success of my businesses.
I believe that goal setting is really important in your business, because goals are the compass to navigate your business and team to the success that you desire.
You can set goals and you should set goals in many areas of your business, form the clients that you want to work with and impact positively, to the team you want to build, the culture you want to create, how much profit you want to make and what revenue you want to achieve.
DON’T FORGET THE REASON YOU STARTED YOUR BUSINESS, WHAT WAS IT THAT YOU WANTED BACK THEN?
I have been goal setting in my business for the last ten years. My only regret is that I didn’t set bigger more audacious goals, and this is because every time I set and write goals down, they are achieved.
Now that I am ten years down the track and know the power of setting transformational goals, I not only set goals for the business, but also get each team member to set their own career goals within the team, so that together we can build a stronger more productive, profitable team.
LET’S TALK ABOUT WHY GOALS ARE IMPORTANT FOR YOU AND YOUR BUSINESS
Having goals written down with a set date for accomplishment gives your business and team something to plan and work towards.
It also helps you to breakdown what you and the team need to implement to get the business to where you want to go.
By setting goals we can start being pro-active in our businesses, rather than re-active where we are constantly putting out fires. Making decisions from a place of productivity is going to propel you and your team forward tenfold.
Goals also work as a compass in each area of your business, directing each department to a place of greatness.
When you set goals it sets a foundation for what is possible and allows your team members to buy into the greater purpose of your business.
Not only that but it gives you the ability to break down the goals into action steps so that they are in smaller chunks, dispelling overwhelm.
It is the same as climbing a mountain, you just take one step at a time and as you travel up the mountain, the path will reveal itself, so that you can lead your team safely to the top.
When you plan big goals and you also should plan towards smaller goals and have mini-milestones to meet along the way. This not only makes it easier to formulate a definite plan of action, but you can offer your team small wins that can be celebrated.
Ok, so this is where it gets a bit woo woo for a business post, BUT I am a huge believer in manifestation and that you need to put out there what you actually want. And we need to not be afraid to ask for what we want when it comes to our business goals and making a bigger impact in the world.
By setting your goals you create momentum in your team, there is an energy and higher vibration of positivity around your business.
You have heard the saying ‘ask and you shall receive?’ Manifesting works in this way.
When you set goals for your business and your team is involved in that, you will be surprised how much your team will enjoy being on that ride with you. Your team wants your business to succeed, because your success is their success. They will take pride in the work that they are doing to create the momentum for the business and be excited about the success that they are part of.
The majority of people want to be successful in what they do. Having a culture of success in your business is great for the individuals in your team, your clients and your business as a whole.
When you write down concrete goals and have a timeline for achievement it will hold the entire organisation accountable to those goals. If the goals are not met, there are opportunities to reassess or to try different strategies and strive further.
When you write a goal down, it can help you to gain clarity about what you really want for your business and ultimately your life. It helps you to live on purpose and with intention.
There are certainly times where we set goals that don’t really reflect what we want. Sometimes we think we need more money when really we want more freedom, rather than more money. This is your opportunity to really assess what it is that you want for your life, because your business is your life.
When you see your goals in black and white, it can really help you to dig deeper and ask yourself if that is actually what you want.
By asking ourselves what we really want and constantly re-assessing our goals, we gain the benefit of introspection and self-reflection.
We all go into business with huge hopes in the beginning. We soon get bogged down in the craziness of running a business, putting out fires, dealing with clients, employees, marketing and all the other hats we wear.
When you take the time to set goals, you ensure that your business is geared towards helping you to create the life you want to live.
You can create the time, money and freedom that you want, even more so if you intentionally plan out what that looks like and in what time frames you want to achieve it.
START LAYING THE FOUNDATION FOR THE NEXT FINANCIAL YEAR NOW
You can set goals and revisiting those goals at any time of the year. But in business there is no better time that now, at the beginning of a new financial year.
If you do not regularly set goals, you are missing out on a huge opportunity to create the business that you always dreamed of. Get intentional for the year ahead, set business goals and watch your business flourish beyond what you could have imagined.