A podcast where you join me (Penny!) as I chat to fellow creatives over a cocktail.
I AM AN ENTREPRENEUR, LAWYER, AUTHOR & PODCAST HOST. I LOVE TO SHARE MY BUSINESS SECRETS IN THE SBL!
This week I share with you how to create content consistently without stress and difficulty!
Creating content for our business is essential in the competitive market because the more we can be seen and heard, the more people will likely connect with you. Then when your ideal client has a problem, you are at the top of their mind as the solution. If you hide in the back of your business and don’t show your face or share your voice, it will be more difficult for you to create a connection.
You can’t sell a secret – your message needs to be loud and clear!
So, how do you create consistent content without hard work and stress?
Schedule in your non-negotiable topics for the weeks ahead and set aside time in your diary every week to create your content. For example, my non-negotiable is our Tuesday Podcast. Yours may be a blog, video, Q&A or Facebook Live to name a few.
*Hot Tip!* The most challenging part about non-negotiable content is deciding the topics. My students in the Scalable Business Lounge have a session where they have to write out 26 topic ideas which will keep them creating for six months; therefore. The thinking has been done in one hit. I recommend this strategy!
Ensure you have a clear strategy that speaks to your ideal client. When you are creating your content, have your target audience in mind. Ask yourself, is this what my ideal client needs to hear? Messaging is critical. Speak to your client’s pain points. Also, ensure you add a call to action, i.e., Free Downloadable, free initial consultation, etc.
If your schedule doesn’t allow for the non-negotiable content every week, ensure you are banking aside a time every six weeks or so to pump out that content in one session. This way, you can create a great flow and consistency! Your future self will thank you.
Have a system that you repeat each week or month to ensure what you are doing is away from you and simplified for someone else to take care of for you. Spell out precisely what you need, and pass it onto your VA, PA, or team member. Then use that one core piece of content multiple times on your social media platforms. A podcast? Make it into a social media post, blog post, and story for your socials.
In the Scalable Business Lounge, I dive into each of my students’ businesses and implement the best way of systemising to scale. I have automated my law firm into a well-oiled machine that gives me time to work on the business rather than in it, and now I am devoted to helping law firm owners do the same. If you would love a helping hand on getting started, watch my free workshop click here!
Until then, speak to you next week for my non-negotiable podcast!
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