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I AM AN ENTREPRENEUR, LAWYER, AUTHOR & PODCAST HOST. I LOVE TO SHARE MY BUSINESS SECRETS IN THE SBL!
Don’t underestimate the power of LinkedIn! If people who can refer you for work or your clientele are on LinkedIn, it is a powerful social media platform that can help you scale your business. Not only that, but LinkedIn also plays a significant role when trying to build your brand or business profile.
If you are active on LinkedIn, you will notice your brand will grow, as will your opportunities.
When using LinkedIn to grow your business, it is not only about posting content. Having your profile are set up correctly is also really important. Your LinkedIn profile should reflect three things;
Your profile picture will not be the same picture that you would use on your Facebook or Instagram – it should be a professional image of yourself. You can still show personality, but maybe not one of you is out drinking or in your wedding dress! I recommend using the same photo that you would use on your website, preferably a headshot.
The landscape image above your profile picture on LinkedIn is an excellent opportunity to post an image of your business or offereing. Rather than keeping it plain or using a “weekend” image. Allow this section to explain what you do.
Instead of just using your mainstream headline, i.e., Family Lawyer, Criminal Lawyer, Tax Lawyer – switch it up! Tell your audience who you help and what problems you solve.
‘Leading an incredible team of legal professionals at Collective Family Law.
Helping other law firm owners scale their business without burnout.”
Stand out by speaking directly to the person you want to attract.
Turn your summary into a story about how you impact and help people – what problems do you solve for them? Many people leave this section blank, but it is a perfect opportunity to show off just how fabulous you are and share your skillset. But remember to talk about your reader and not just yourself.
This is a speedy way to identify your skills and exactly what it is that they do—ensuring that your profile is clear on how you help people. You can just go through the list and select your primary skills so that your audience is clear on who you are.
Go in and update all of your experience and contact details. Ensure that this all is professional, in-date, and clear to read. People don’t have time to connect the dots, so ensure they don’t have to! The same goes with your links; always ensure your website link is clear and works!
It is a great idea is to pop in your calendar every 6-months, do a LinkedIn audit, and just go over to re-jig everything.
This is a great area to showcase what you have recently been up to. It is great way to show people what your involvement is in your industry visually. For example, you could showcase your business, podcast, team, or event.
It is easy to find contacts/businesses that are suitable for you. For example, If you are in financial planning – you can reach out to all of the financial planners in your area and connect with them. All you need to do is pop into the search bar ‘Financial Planners’ and your local area, and you can connect that way.
Another way to connect is by going to like-minded people’s profiles and connecting with people from their accounts.
LinkedIn is also a great on-the-go business card! One of the things that LinkedIn provides is a QR code to make it ultra-easy when exchanging details.
Engaging in conversations and posts will also do wonders when creating referrer/business relationships and is super easy to do! Like, comment and message!
See this podcast as your nudge to get your LinkedIn life on track! I would love to see you over there, so you can connect with me by clicking the link below!
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