A podcast where you join me (Penny!) as I chat to fellow creatives over a cocktail.
I AM AN ENTREPRENEUR, LAWYER, AUTHOR & PODCAST HOST. I'M PASSIONATE ABOUT LIVING MY BEST LIFE & BELIEVE YOU CAN TOO!
Hello, hello! Welcome to another week of being unstoppable!
This week I will be talking about the importance of capitalising on content to help you elevate your personal brand! This is super vital in your unstoppable journey as it shapes who you are, what your message is and how people want to perceive you!
In this day and age, we have the most incredible opportunity to put content out there on all of these different platforms we have today. When I first started out in business in 2001, there was nothing like how the internet is today. Even a website wasn’t considered, therefore to do marketing and get known in your brand and your business you have to pay for really expensive advertising! You may remember Yellow Pages or Shop-a-dockets or old fashioned mail box drops… Back then this is how we advertised our businesses and in terms of your own personal brand it was the only way to get yourself physically out there.
These days, we have the most incredible opportunity to be known in our industry or for what we do all over the world – we are not limited to impacting people right in our space and we are able to approach people worldwide, so it is so important to know how!
If you hold yourself back from posting content because you are;
Once you have a clear brand and content that aligns with your business, the message then becomes clear as you are pumping the message you want to send out there! This then makes it much easier for your staff to work with you and your customers to come to you as they get it!
When you are able to put content out like a podcast or a blog you are then standing out from the crowd by being intentional from the crowd and you are pushing your competition to the side because YOU are elevating!
People will want to work with you after they have known, liked, and trusted you! The more your audience becomes familiar with the product or service that you can give them, the easier the process of making sales, gaining traction etc. becomes.
When you put content out there, people then know who you are. You can’t sell a secret! We all know that, if you are hiding in your business or behind your brand and you aren’t putting content out there – you are not able to make substantial sales.
When we put content out there, we want our content to actually designate with our ideal client and to align with the ears of the people who we want to work with and focus on exactly what we do, have and will create.
You need to think who is my ideal customer, and how am I going to get them to convert from a follower to a paying client. Your brand is your business – putting out to your followers the opportunity that they could have by creating unique content will be giving value to your clients and content. We only have a certain amount of time in a day, so we only want to read and consume things that give us great value! The more you give and the more generous you are with your information, the more people are going to know like and trust you which indicates when the paying platform comes along, your loyal followers are going to know who you are and your value, therefore purchase your paying product as they had an insight from your free product!
Contact me this week and tell me what you chose to expand on and capitalise on! DM me on Instagram and let me know what you did to keep you accountable in your UNSTOPPABLE journey!
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