A podcast where you join me (Penny!) as I chat to fellow creatives over a cocktail.
I AM AN ENTREPRENEUR, LAWYER, AUTHOR & PODCAST HOST. I LOVE TO SHARE MY BUSINESS SECRETS IN THE SBL!
Essentially, we are all playing the reputation game – whether you like it or not! Personal brand, and how you appear online is your reputation and therefore, is your business. When you are thinking of working with someone, what do you do? Google, Facebook, and Instagram Stalk… That is exactly what others will do to you.
In saying that, how would you feel if someone were to perform a thorough search of you and your brand? Does it make you anxious? Never fear, Caralee is here! Listen in as I dive through the quick tips on how to take full control of your brand AKA business!
1. You can buy your own name domain! i.e. Caraleefontenele.com
Create your own website! You could simply create a landing page or a redirection to your business etc. When you have your own website or landing page and somebody types in your name, that is what will appear at the top page of Google. Ultimately taking full control of what people first see about you! You can create a vision that aligns with you!
2. Update your BIO!
On your website or profiles, ensure your bio is short and sweet. EXACTLY what you want people to know about you. What is most important?
3. Get on LinkedIn!
Go into LikedIn and update your profile. This always has amazing SEO ratings. Make sure you update your LinkedIn profile.
4. Claim your knowledge panel on Google.
On the right hand side, you may see a button that says ‘Claim this panel’ go in and do this to set it up! This will appear in Google and you have 100% control over that.
5. Set up a Google page and Update!
This is 100% free and available for you!
6. Start a YouTube channel;
This may sound daunting, but you need to get your message out there! Start with Instagram stories, the likelihood of millions of people watching your stories is very low – which means it is great to get started with!
Podcasts are an amazing platform top use when you have knowledge to share! When your name is searched, your poddy will come up AKA your knowledge! This will get yourself and your brand out there and speak to your expertise. It is so simple to start a podcast – go do it!
Blogging, consistent blogging will pop up when a relevant search is Googled. Whether it be on your business page or your personal page it will have a great effect on Google searches.
9. Appear on others media;
Link up! It is really great to be seen in other peoples media – not just your own. This helps to fill the Google airways with your name and appear in other peoples media online. Of course, make sure the other persons media aligns with your values.
10. Make sure all of your social media platforms are updated;
Update all of your profiles, old and new! I.E. Twitter! Make sure that you are shutting down or updating your socials to ensure no old rubbish pops up!
Now go and audit yourself! Search your name and see what pops up, then take action! We need to be on top of what others may see to take control of our branding. The thing with your personal brand is that it can take time to create and craft the personal brand that you are really proud of and aligns with your values.
Don’t give up, be consistent and get to work!
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